SPEAKING
Expert on giving, small business and women's leadership
Acclaimed journalist and author, JOANNA L. KROTZ draws on her extensive research and
experience in covering women, wealth, giving, business leaders and entrepreneurship to inspire
intelligent giving. A knowledgeable forecaster and reporter for the new breed of donors and
current trends in philanthropy, she is a keynote speaker, coach and marketing consultant.

Joanna’s Speaking Topics

• The Power of the Purse Is Changing the World: How Women Are Creating Impact
Women have a long tradition of giving to charity, but it’s only lately that so many are becoming
philanthropists --that is, giving in strategic ways that wield influence, secure seats at policy tables
and gain a voice in setting social standards. Real-life stories about how women today are stepping
up to give time, talent, treasure and technology that is transforming communities and
re-making the global economy.

• Redefining Sex, Money & Power: You Can't Live Happily Ever After If You Don't Take Care of Your Money
The rise in women’s wealth and consumer muscle has spawned an armada of preachy books
and media know-it-alls. Yet few gurus or tools address true drivers of women’s relationship

to money — the love/hate, the push/pull, the retail therapy/fortress issues. Understanding these

underlying motivations and adopting seven key lessons can lead women to take charge of their

decisions and their dough. Ultimately, the path for women's independence and giving runs right

through smart personal finances.

• Shape Your Legacy: Engaging Kids in Your Kaboodle
The culture screams that success stems from money and celebrity status. As a result,

families at every income level are wrestling with how to nurture children’s empathy and work ethic.

Teaching kids the value of a buck and the lessons of giving isn't about wealth or how much you

give. It's about modeling the behavior you want to see. This address speaks to how to instill

money-management skills and how to empower kids to become lifelong givers.

• Media Workshop: Getting Out the Message about Women and Giving

Getting media attention for women's giving has been an uphill struggle. Outdated perceptions

that women run bake sales and men run philanthropy are hard to shake. A look at current

coverage of women’s philanthropy and what nonprofits, donors, business associations, universities

and other stakeholders need to do to earn ongoing press, including how organizations can

overcome women’s reluctance to be in the spotlight and an interactive session of tools and tactics.

• Why Women’s Wealth Is Being Left on the Table – and What You Can Do About It

Gender matters. Research shows that gender is a critical factor in behavior

and motivations for giving. These documented differences, as well as old-time conventions

and blind spots, explain why women’s philanthropic potential isn’t being tapped. Plus,

when women do give, practitioners often fail to recognize the contributions. An eye-opening

workshop to help practitioners and fundraising professionals identify, engage,

encourage and measure women’s philanthropic contributions going forward.

Here are some of Joanna's recent appearances.

August 25, 2010

Keynote Speaker
Power of the Purse Luncheon
Child Saving Institute
Omaha, Nebraska

July 21, 2010

Featured Speaker
Midsummer Fundraiser
Women's Fund of Western Massachusetts
Hampden, Mass.

May 20, 2010
Consultant: Shaping Your Legacy: How to Engage the Kids
Hedge Fund Philanthropic Alliance
Lone Pine Foundation, Inc
Greenwich, Conn.
April 26, 2010

Featured Speaker: The Power of the Purse Is Changing the World: How Women Are Creating Impact
Women's Philanthropy Board 8th Annual Spring Symposium
Auburn University
Auburn, AlabamaApril 23 - 25, 2010

Moderator: Content into Cash: Create and Sell Information Products
The American Society of Journalist and Authors 39th Annual Conference
The Roosevelt Hotel
New York CityApril 10, 2010

Consultant: Finding Your Voice: Where Women Have Been, Where They Are Going
2010 Women's Leadership Forum
Massachusetts College of Liberal Arts, Murdock Hall
North Adams, MassachusettsApril 09, 2010

Keynote Address: The Power of the Purse Is Changing the World
Debut Educational Forum
Center for Women's Philanthropy
Community Foundation of Central Florida
Luncheon, Sonesta Hotel
Orlando, Florida
April 8, 2010

Panelist, The New Normal: Re-setting, Re-thinking, Re-structuring for a New Age of Philanthropy
Miss Hall's ANNUAL PHILANTHROPIC ROUNDTABLE
New York University, Kimmel Center
New York CityDecember 9, 2009

Keynote Address: The Guide to Intelligent Giving
Mid-Atlantic Healthcare Businesswomen's Association
University of Delaware, Goodstay Ballroom
Wilmington, DelawareNovember 30, 2009

Featured Speaker, Women & Philanthropy Dinner
Berkshire Taconic Community Foundation
Western Massachusetts Women's Fund
The Women's Times
Great Barrington, Massachusetts October 17, 2009
Workshop Leader, Women, Girls & Money: Finding Confidence and Gaining Control
Miss Hall's School
Board of Visitors Annual Meeting
Pittsfield, Massachusetts June 9 - 10, 2009
Radio Tour: The Guide to Intelligent Giving
KTRH-AM/Houston TX With Lana & JP
WCBQ-WHNC-AM/Raleigh with Dr Alvin Jones
Cable Radio Network with Jack Roberts, nationally syndicated
WDEV-AM&FM/Burlington VT with Mark Johnson
WHAM-AM/Rochester NY with Chet and Beth
WWOW-AM/Cleveland OH with Louie Free, regionally syndicated
Lifestyle Radio Network with Frankie Boyer, nationally syndicated
WMET-AM/Washington DC with Kathryn Zox
ABC Radio Network with Richard & Lori, nationally syndicated
WONU-FM/Chicago IL with Johnny
WRVC-AM/Huntington W.VA 25 with Jean Dean
WKAZ-FM/Charleston WV with Mike Fitzgerald
WBZ-AM/Boston MA with What’s @ Risk
WSKY-FM/Gainesville FL with Doug Clifford
Traders Nation Radio with Kurt Schemers, nationally syndicated
WJBC-AM/Bloomington IL with Jim Fitzpatrick
WIP-AM/Philadelphia with Peter Solomon
Sirius/FamilyNet TV & Radio with Lorri & Larry, national TV & radio
KWRM-FM/ Seattle WA with Kate Daniels
KPTK-AM/Seattle WA with Lee CallahanMay 20, 2009
Workshop Leader: What Nonprofits Can Do to Better Engage Women
Wachovia Tax-Exempt Advisory Group
New York, New YorkMay 12, 2009
Keynote Speaker, The Rising Power of Women in Philanthropy
Women's Philanthropy Forum: Town&Country, JPMorgan Chase, UNICEF-USA
JPMorgan Chase David Rockefeller Room
New York, New YorkMay 6, 2009
Keynote Speaker, How Women Who Give Can Create Greater Impact
Highmount Capital Management
Luncheon, The Country Club
Boston, Massachusetts May 1, 2009

Workshop Leader, Women and Giving: Power Is Rising
Bekshire BeCreative BarCamp
MASS MoCA
North Adams, Massachusetts March 18, 2009
Featured Speaker: Giving's Gender Divide: Why Women Give Differently than Men—
and How the Power of the Purse can Create Greater Impact
The New York Women's Foundation
New York, New York November 13-14, 2008
Panelist, The Media Mix: How to Get Out the Message About Women and Philanthropy
The Center on Philanthropy at Indiana University 20th Annual Symposium
Moving Women's Philanthropy Forward: Influences, Intent, Impact
Indianapolis, Indiana