SPEAKING
Expert on giving, small business and women's leadership
Acclaimed journalist and author, JOANNA L. KROTZ draws on her extensive research and
experience in covering women, wealth, giving, business leaders and entrepreneurship to inspire
intelligent giving. A knowledgeable forecaster and reporter for the new breed of donors and
current trends in philanthropy, she is a keynote speaker, coach and marketing consultant.

Joanna’s Speaking Topics

• The Power of the Purse Is Changing the World: How Women Are Creating Impact
Women are realizing that giving translates into securing a seat at the policy table and gaining
a voice in setting social standards. Yet too many women still see philanthropy as a man's game.
Women readily give to alleviate immediate need. But strategic giving? That’s different. Real-life
stories about how women step up to give time, talent, treasure and technology provide role models
and inspiration. Plus, ideas andexamples of how giving to women has become the investment of choice.

• Redefining Sex, Money & Power: You Can't Live Happily Ever After If You Don't Take Care of Your Money
The rise in women’s wealth and consumer muscle has spawned an armada of preachy books
and media know-it-alls. Yet few gurus or tools address the true drivers of women’s relationship

to money — the love/hate, the push/pull, the retail therapy/fortress issues. Understanding these

underlying motivations and adopting seven key lessons can lead women to take charge of their

decisions and their dough. Ultimately, the path for women's independence and giving runs right

through smart personal finances.

• Shape Your Legacy: Engaging Kids in Your Kaboodle
The culture screams that success stems from money and celebrity status. As a result,

families at every income level are wrestling with how to nurture children’s empathy and work ethic.

Teaching kids the value of a buck and the lessons of giving isn't about wealth or how much you

give. It's about modeling the behavior you want to see. This address speaks to how to instilling

money-management skills and how to empower kids to become lifelong givers.

• Media Workshop: Getting Out the Message about Women and Giving

Getting media attention for women's giving has been an uphill struggle. Outdated perceptions

that women run bake sales and men run philanthropy are hard to shake. A look at current

coverage of women’s philanthropy and what nonprofits, donors, business associations, universities

and other stakeholders need to do to earn ongoing press, including how organizations can

overcome women’s reluctance to be in the spotlight and an interactive session of tools and tactics.

Here are some of Joanna's recent appearances.

December 9, 2009

Mid-Atlantic Healthcare Businesswomen's Association

Keynote Address: Meet Joanna Krotz, the author of “The Guide to Intelligent Giving”
University of Delaware, Goodstay Ballroom
Wilmington, Delaware

November 30, 2009

Berkshire Taconic Community Foundation, Western Massachusetts Women's Fund, Women's Times

Women & Philanthropy Dinner
Great Barrington, Massachusetts October 17, 2009
Women, Girls & Money: Finding Confidence and Gaining Control
Miss Hall's School Board of Visitors Annual Meeting
Pittsfield, Massachusetts June 9 - 10, 2009
Radio Tour: The Guide to Intelligent Giving
KTRH-AM/Houston TX With Lana & JP
WCBQ-WHNC-AM/Raleigh with Dr Alvin Jones
Cable Radio Network with Jack Roberts, nationally syndicated
WDEV-AM&FM/Burlington VT with Mark Johnson
WHAM-AM/Rochester NY with Chet and Beth
WWOW-AM/Cleveland OH with Louie Free, regionally syndicated
Lifestyle Radio Network with Frankie Boyer, nationally syndicated
WMET-AM/Washington DC with Kathryn Zox
ABC Radio Network with Richard & Lori, nationally syndicated
WONU-FM/Chicago IL with Johnny
WRVC-AM/Huntington W.VA 25 with Jean Dean
WKAZ-FM/Charleston WV with Mike Fitzgerald
WBZ-AM/Boston MA with What’s @ Risk
WSKY-FM/Gainesville FL with Doug Clifford
Traders Nation Radio with Kurt Schemers, nationally syndicated
WJBC-AM/Bloomington IL with Jim Fitzpatrick
WIP-AM/Philadelphia with Peter Solomon
Sirius/FamilyNet TV & Radio with Lorri & Larry, national TV & radio
KWRM-FM/ Seattle WA with Kate Daniels
KPTK-AM/Seattle WA with Lee CallahanMay 20, 2009
What Nonprofits Can Do to Better Engage Women
Wachovia Tax-Exempt Advisory Group
New York, New YorkMay 12, 2009
The Rising Power of Women in Philanthropy
Women's Philanthropy Forum: Town&Country, JPMorgan Chase, UNICEF-USA
JPMorgan Chase David Rockefeller Room
New York, New YorkMay 6, 2009
How Women Who Give Can Create Greater Impact
Highmount Capital
The Country Club
Boston, Massachusetts May 1, 2009

Women and Giving: Power Is Rising
Bekshire BeCreative BarCamp
MASS MoCA
North Adams, Massachusetts March 18, 2009
Giving's Gender Divide: Why Women Give Differently than Men—
and How the Power of the Purse can Create Greater Impact
The New York Women's Foundation
New York, New York November 13-14, 2008
The Media Mix: How to Get Out the Message About Women and Philanthropy
The Center on Philanthropy at Indiana University 20th Annual Symposium
Moving Women's Philanthropy Forward: Influences, Intent, Impact
Indianapolis, Indiana